User Experience Designer / Creative Problem-Solver
Design for me is about solving problems. It's when something breaks that the magic can begin.
I think in terms of systems—how are things connected and affecting other things? How do the parts fit into the whole? I ask why. I craft user-centered solutions. I tell stories to communicate the meaning of what I make.
I have 10+ years experience designing across media & channels—from digital platforms, products, and services to integrated marketing campaigns. Long before that, I was a science nerd.
Selected Case Studies
Researching & conducting competitive audits, interviews, user testing
Developing user flows & stories, personas, site maps, wireframes, prototypes, digital style guides
Designing interfaces and visual systems for websites, intranets, & apps
Leading brainstorming sessions & collaborating with cross-functional teams
Project & People Management
Gathering business requirements & translating them into functional specifications
Managing cross-disciplinary teams, budgets, & multiple projects with overlapping timelines
Managing QA & User Acceptance Testing
Managing & mentoring designers & developers
Concepting integrated marketing campaigns for lead acquisition, retention, & growth
Designing & developing landing pages, emails, banner ads, websites, print ads, brochures, direct mail, environmental graphics, publications
Presenting concepts & creative to clients
Building database-driven websites
Concepting & designing brand identities & logo systems
Developing Brand and Style Guidelines