Competitive Analysis, Wireframes, Visual Design
Universal Forest Products manufactures and distributes building products and materials. They wanted to redesign their website to improve the user experience for three primary audiences—building industry professionals seeking product information, investors, and prospective employees.
UFP offers a breadth of products, services, and OEM Components. Their website needed to function as a landing site that would push users into location and brand sites to get more details, but the amount of information on their site was overwhelming and not mobile-friendly.
Products & Services
We simplified and reorganized the content structure to make it easier for users to see and explore the breadth of products and services offered.
Product detail pages build on the brand and send users to sub-brand and dealer location sites where they can purchase materials.