Universal Forest Products



Competitive Analysis, Wireframes, Experience Design, Interface Design, Visual Design

Client Name

Universal Forest Products


Universal Forest Products manufactures and distributes building products and materials. They wanted to redesign their website to improve the user experience for three primary audiences—building industry professionals seeking product information, investors, and prospective employees.


Experience Design

UFP offers a breadth of products, services, and OEM Components. Their website needed to function as a landing site that would push users into location and brand sites to get more details, but the amount of information on their site was overwhelming and not mobile-friendly.


Products & Services

We simplified and reorganized the content structure to make it easier for users to see and explore the breadth of products and services offered. 


Product Details

Product detail pages build on the brand and send users to sub-brand and dealer location sites where they can purchase materials.